America's Favorite Campaign Journalists
As the Pew Research Center's Weekly News Interest Index has shown, the public followed news about the 2008 presidential campaign more closely than any presidential election in the past 20 years. Americans relied primarily on television news for information about the campaign, and cable TV was the dominant medium1.
When asked to name their favorite and least favorite campaign journalist or commentator, Bill O'Reilly was named most frequently as the favorite -- and as the least favorite. O'Reilly was named by 5% as their favorite journalist or commentator, while 3% each named Tom Brokaw and Sean Hannity. However, fully half could not name anyone as their favorite.
When asked to name their least favorite journalist or news commentator who covered the campaign this year, 60% offered no response. Among those who did name someone, O'Reilly also topped the list (6%). Katie Couric of CBS News was named by 5% of the public as their least favorite campaign journalist. In addition, 3% named each of the following: the Fox News Channel, Rush Limbaugh, Keith Olbermann, and Sean Hannity